Apple and Beats, Heroes of Brand Recognition

You have probably all heard that Apple is planning to acquire the company known for making not-so
premium sounding premium headphones, Beats. A fashion company that makes technology you wear (like a smartwatch?). Less known is the actual intentions of Apple behind their biggest acquisition yet.

sorry, I couldn't leave this out

 
When I look at Beats, I see marketing geniuses, mainly Jimmy Iovine, who succeeded in creating a new perspective of looking at headphones. Most people nowadays buy headphones as a fashion statement. Imagine if in the near future, Apple announced its much rumored smartwatch. With Apple's technology and Beats' brand strength, it would be an instant hit.

I can see a marketing strategy carried out for Apple's smartwatch, that mimics Beats'. Celebrities wearing these wearables in the right place at the right time.

Also, Beats have a music streaming service which could come in handy for Apple's battle against the ever growing Spotify. Now, as opposed to what most people think I believe this is a secondary focus. (Beats have fewer than 200,000 subscribers, compared to Spotify's millions.)

 
Apple wants to hit the wearables market with something huge and Beats could help them do just that.

Let's wait and see!

Best Device For Media Consumption

     Nowadays, there are a lot of options and choices when it comes to devices. Especially, when you use these gadgets for consuming media. When I say consuming media, I refer to browsing the internet, reading books/comics, watching videos/movies, listening to music and playing games. However, not all of them pack the complete package.

     For me and probably many people it's the iPad. The retina display iPad Mini to be specific. Why? Read on to find out!

Reading TheVerge.com 

   
     For me, when it comes to media, the most essential characteristic is for the device to be portable. This is why the mini version of the iPad is so convenient. It's lightweight and just about the perfect size for one handed use.

Browsing/Reading

     On the iPad, Safari is my favorite. There are a large number of great websites that I visit numerous times daily. When I wake up, during coffee time, before and after work/college and before I go to sleep. It's a great experience with its simplicity and smoothness. It is exactly how web browsing is meant to be.
     I am not a big fan of reading books, but I know that iBooks and Kindle provide users with an impressive experience. However, I am a massive fan of comics and the iPad provides a very fulfilling experience. With apps like "Comics" by comiXology, "Marvel Unlimited" and "DC Comics", reading comics have never been simpler. You don't get the experience of buying physical copies, but comics are one click away from reading. Wherever you are.

"dem comics man"

Video
   
     The speakers are loud enough to watch videos, movies and listen to music, however, I always use headphones. Of course, a lot of you may say that the storage is limited impacting the amount of files you can store on the iPad. Ninety percent of the time, I watch movies either in the cinema or on my TV. For the remaining ten percent, Netflix is perfectly suitable. However, as opposed to movies I watch many TV shows on my iPad and this is what Netflix excels in. (Breaking Bad, Sherlock, House of Cards, The Walking Dead, etc.) I can be travelling, in college or literally anywhere and catch up on my favorites. I also watch numerous YouTubers and we also probably all know how simple YouTube is. For music, I use Spotify which is amazing if you can shell out that monthly $9,99.

Games

     To clear the elephant in the room, for serious gaming I use my PlayStation 4 and my PC. However, that's not to say that I don't play games on my iPad. In fact, I have about 10 games on my iPad that I play daily. Indeed, they are "5 minute" games. I start one, spend a bit of time playing, then close and go onto the next one. Simple. The Apple App Store is full of amazing and quality games that will tie you down no matter what you like or who you are. On the go, they are perfect for entertainment and fun. Yes, I prefer the iPad to my PlayStation Vita.

The games selection in the App Store

     Obviously, some of you may have different opinions and preferences. I came to these conclusions after having owned the 3rd gen iPad, both 1st and 2nd gen Nexus 7, HP Chromebook 11, several laptops and having used the new iPad Air, Nexus 10 and different Samsung tablets.

P.S. This is my first writing, so don't judge too hard and don't be rude please. ;)

Peace!