Apple and Beats, Heroes of Brand Recognition

You have probably all heard that Apple is planning to acquire the company known for making not-so
premium sounding premium headphones, Beats. A fashion company that makes technology you wear (like a smartwatch?). Less known is the actual intentions of Apple behind their biggest acquisition yet.

sorry, I couldn't leave this out

 
When I look at Beats, I see marketing geniuses, mainly Jimmy Iovine, who succeeded in creating a new perspective of looking at headphones. Most people nowadays buy headphones as a fashion statement. Imagine if in the near future, Apple announced its much rumored smartwatch. With Apple's technology and Beats' brand strength, it would be an instant hit.

I can see a marketing strategy carried out for Apple's smartwatch, that mimics Beats'. Celebrities wearing these wearables in the right place at the right time.

Also, Beats have a music streaming service which could come in handy for Apple's battle against the ever growing Spotify. Now, as opposed to what most people think I believe this is a secondary focus. (Beats have fewer than 200,000 subscribers, compared to Spotify's millions.)

 
Apple wants to hit the wearables market with something huge and Beats could help them do just that.

Let's wait and see!